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The Do's and Don’ts of Social Media Marketing

Updated: Mar 25, 2022

It’s no longer a secret how important social media marketing is in our business and personal lives. It helps you establish your internet presence, market your business, and, most significantly, generate revenue. Profits are proportional to the amount of time and effort you invest into your social media plan!

The trend of using social media for marketing isn’t going away anytime soon. In reality, global social ad spending is rising year after year. However, due to the rapid expansion of social media, staying on top of ethics and practice guidelines for such platforms can be tough.

Each social networking platform has its peculiarities that serve as unspoken usage guidelines. You risk appearing unprofessional and creating an unfavorable impression on your audience if you violate one of those guidelines.

It takes practice to completely comprehend how these suggestions apply to your day-to-day activity regarding social media etiquette for business and what to do or not o. So, let’s see what the dos and don’ts of social media marketing are:

The DO’s of social media marketing

DO Know Your Audience

It would help if you first constructed a path for yourself. Begin by conducting extensive research about your business’s target audience and customer personas. Learn about your target audience’s likes and dislikes, behavior, demographics, and preferences. Then, you can use the A/B test to determine what your target audience wants. You can save money by personalizing your service to the right audiences rather than the mass public if you know your target market thoroughly.

DO separate the business from personal

It is important to keep your personal account away from your business page. Your target audience will know which account to follow if you are consistent with the content to put out. Keep any personal or controversial thoughts off your business page, and you’ll be a step closer to attaining your social media marketing success.

DO Share QUALITY contents

What you share becomes a reflection of yourself and your company. Stay conscious of the impression you’re creating due to the content you post while being proud of who you are and what you represent as a business. Provide content relevant to your business’s objective, which will attract people interested in your service.


The big question is: how frequently should you interact with your online community? This will vary based on your business or industry, but a decent rule of thumb at least once or twice a week. If you post occasionally, you’ll miss out on opportunities to raise your brand awareness; however, posting too much can irritate your followers.

DO use automation tools

Tools like Buffer, TweetDeck, Hootsuite are some good social automation tools to automate your tweets and updates on your social media. In addition, they let you schedule updates whenever you want, even if you’re out on the weekend.

DO Engage your Audience

It’s good to provide valuable content, but that’s not all social media offers. It’s also important to interact with everyone. Showing compassion in your postings is a basic tactic that goes a long way in all forms of social media marketing. Responding to messages promptly, assisting customers with their questions, and being kind can help you develop human ties with your audience.

The DONTs of social media marketing

Don’t be a SPAMMER

Promotions are keys to attracting new consumers and help to keep your social media marketing going. Too much of great things, on the other hand, is virtually always harmful. Ensure your promotion reaches your non-followers and is excellent enough to entice devoted followers to participate. It’s fine to retweet, like, comment, post, and share, but everything should be done in moderation. Nobody wants a single account to dominate their social media feeds.

Don’t jump into every trending conversation or hashtag

Using trendy topics related to your industry to share information, interact with followers, and lend an opinion is a simple method to expand your audience and establish your brand as a thought leader in that field. And, on networks like Twitter, where trending topics can change by the hour, determining which ones make sense and which don’t can be difficult. So please don’t jump on all tending issues unless the subject or hashtag is right up your business, don’t do it. Adding hashtags or joining conversations mainly to stay up with the trend might backfire, and you may lose your followers.

Don’t be too Salesy

In terms of social media posting and management, balance is very important. Followers don’t want to see too little or too much from the brands they follow on social media. This is true when it comes to social media promotions. When a brand promotes itself too much, audiences lose interest. In this situation, best practices dictate that one promotional post should be posted for every four non-promotional posts.

Don’t Forget to use platform-tailored posting

Every social media platform is different. Each site caters to a distinct population and is optimized for different types of content. Make sure the medium you’re using is appropriate for the platform. Keep track of your analytics on various social media networks to figure out what people are interested in and who is most active. This allows you to customize your posting strategy for each platform.

Don’t Replace human interaction with marketing automation

Marketing automation is one of the sweetest gifts we have in the marketing sector. It reduces the workload and gives you more time to work on other projects. But, please don’t get into the trap of relying on it. Until artificial intelligence (AI) takes over the world, no marketing automation solution can replace human engagement. Responding to comments, emails and pointing your audience to resources all require a special level of human interaction.

Don’t Mind Taking Professional Help

Social media marketing is a big subject. You could need the help of an expert to grasp all of its elements and complete the tasks appropriately. Having an experienced hand on your team will greatly improve your chances of success. Instead of trying to complete all of the duties on your own, you can hire a social media expert, hire an agency, or educate yourself on the subject by researching it thoroughly.

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