In the world we live in today, you can hardly go through a day without having to encounter the act of marketing. With the advent of social media, not a few have taken to digital marketing to make ends meet. But, no matter how you move, you’d always be in the act of marketing – either as the marketer or the prospective client.
Fortunes have changed for people through marketing. Before the advent of technology cum social media, traditional advertisements and one-on-one moves were the way to go, marketing-wise. Social media changed the narrative; digital marketing is in vogue today.
To a layperson, marketing is promoting and selling products or services. While that is true, that is not all you need to know to excel at marketing. If you are on a journey to becoming an outstanding marketing specialist, this piece was written specifically for you – it is certain to open your eyes to seemingly simple yet key triggers that inform the decision process of your would-be clients.
Be The Face Of The Product
To be successful at marketing, you MUST understand that you are the ambassador of the product (goods or services) that you present to prospective buyers. Therefore, as much as possible, represent that brand to the best of your abilities. If it’s a physical meeting, dress well – there is a saying, “you are addressed the way you dress.” If you are an online marketer, have a very organized profile tilted towards the product you are marketing.
The same way you look at a man and can conclude whether or not you want to market your product to him by his physical appearance is how your prospective client will decide if you are worth having his money just by your outlook. Aside from making you feel confident, a decent appearance makes it almost impossible for you not to be heard.
Be Very Knowledgeable About The Product
Whatever you are trying to get people to patronize, ensure you know not just a couple of things about the product, but everything there is to know about the product. As you wouldn’t be too disposed to investing in or buying something from a vendor who can’t answer questions you may have asked about his product, don’t expect people to buy from you because you told them the little you know.
NEVER answer a question with “I don’t know” – I have seen this statement seal the fate of would-be deals negatively. You must understand people differ – while some think on the spot, others take time to brood overstatements. Your inability to rightly answer a question or not to know is usually a turn-off for prospective clients.
A “No” Now Is Not Necessarily A “No” Forever
As I stated earlier, it takes everyone different timelines to process things, depending on their person or position. As a result, they may turn you down immediately when you open your mouth to talk about your product. Some might even be aggressive towards you. Don’t allow such action to make you lose a prospective client.
Away from your desire to have new clients, be warm to everyone. A prospective client may have had a terrible experience with a similar product to yours in the past – your mention of something related may trigger their anger, even though you might rationally argue that it wasn’t your fault. No matter what is thrown at you, make sure you don’t respond to anyone’s wrong assessment of your product in equal measure.
Some might require time to process everything you said about your product. They might need to do an unbiased assessment of your products for their needs at that time. It might take a long time, but planting the seed the right way is important. Follow up when necessary but don’t be overly loud in their faces about your product every other time: it is a turn-off.
Married people sometimes struggle to make independent decisions. They sometimes need the validation and eventual go-ahead of their spouses. As a marketer (especially if you are into real estate or any other long-term project,) you should learn to be patient yet moderately consistent.
Don’t Be Overly Fixated On Your Product
While you might be tempted to keep your relationship with your prospective clients as professional as possible, be able to relate with their immediate needs when you have their ears (or attention, as the case may be). Your ability to relate with them based on their own needs at that time and not from the standpoint of what you stand to gain opens the door of their heart to you.
Even when you have left the place or concluded the meeting, you are unconsciously remembered each time something around those needs you empathized with shows up. Imagine if that was to be in a conversation with someone else on the matter, the prospective client might end up advertising your products without even knowing it. Isn’t that good for your product and marketing skills?
Go Digital With Your Marketing
As I hinted at the beginning of this piece, the world has transcended conventional meetings to make room for technology. Applications like Zoom and other virtual meeting apps now enable meetings without physical contact. Concerning marketing, social media platforms like Facebook, Instagram, Twitter, and the likes are readily available to be taken advantage of.
Please, be informed that digital marketing isn’t limited to social media. Digital marketing uses the internet and other forms of digital communication to connect with potential customers. This includes social media, email marketing, web-based advertisements, multimedia messages, and even text messages.
Marketing is chiefly about rightly presenting a product to someone who doesn’t know as much as you do about the product to have such a person in your clientele. This, most of the time, requires you to relate with people differently but based on their peculiarities. Having done all of these, rest assured you are on your way to becoming a superstar marketer.